ShopMuse is a modern e-commerce platform I designed for fashion
and lifestyle, focused on clean, elegant visuals and a smooth shopping
experience. I used soft colors, spacious layouts, and refined typography
, adding interactive hover effects like quick deals and trending buttons
and a dynamic homepage slider to keep users engaged.
The result is a premium, modern site that blends style with user
friendly functionality.
Category:
Web Design
Role:
Product Designer (UI/UX)
Duration:
2 weeks
The Goal:
Create a stylish e-commerce experience that
feels modern, elegant, and tailored for fashion
savvy users.
The Problem and Challenge:
Many fashion sites feel cluttered or generic. Shop Muse needed a unique, luxurious identity that balances high
end aesthetics with user-friendly navigation. ShopMuse needed a distinct identity that balanced luxury aesthetics
with practical usability.
Studied high-fashion websites and editorial layouts, designed mood boards, and developed high-fidelity screens
focusing on spacious grids and soft color palettes. I researched high-fashion brands and leading e-commerce
platforms to analyze visual trends and user flows. I created mood boards focusing on soft color palettes and
minimalist layouts to evoke an elegant, editorial feel. Wireframes were developed for key pages, followed by
high-fidelity designs emphasizing spacious grids, premium typography, and interactive elements. I refined
designs based on usability feedback and visual consistency checks.
The Process and Approach:
The Key Decisions:
The Outcome and Impact:
Reflection:
Learned how to balance visual elegance with e-commerce usability, ensuring a seamless experience
for diverse shoppers.
Through this project, I learned how to balance premium visual design with e-commerce functionality.
Small UX details, like hover quick-adds and personalized sections, significantly improve user experience
without sacrificing the brand’s luxurious feel. I also gained experience designing scalable layouts that look
polished across devices.
Chose white and blue color palette, Included a large, engaging hero banner with search functionality to help
users immediately find products
Designed category cards as the primary navigation tool for fast discovery of product areas
Chose bright gradients and playful icons to add a modern, stylish personality
Used emoji accents in headings and buttons to keep the tone approachable and engaging
Added intuitive UI patterns like notification icons for cart, wishlist, and user login to keep users informed
Delivered a refined and modern e-commerce platform that users described as clean, elegant, and easy to navigate.
Interactive features like hover quick-add and the homepage slider increased user engagement and streamlined the
browsing experience.
ShopMuse successfully blends high-end fashion aesthetics with practical usability, appealing to modern shoppers
looking for both style and substance. Glassmorphism hero background, vibrant blue gradients, bold typography,
playful emojis, and colorful icons create a modern, tech-inspired shopping experience. Large category cards and
glowing CTAs keep navigation clear and engaging.
