Category:
Web Design
Role:
Product Designer (UI/UX)
Duration:
2 weeks
The Goal:
Create a finance app that helps luxury shoppers
manage high-end spending without sacrificing a
premium user experience.
The Problem and Challenge:
Existing finance apps feel generic and unappealing for users who value luxury, making it hard for them to engage with budgeting
tools.Traditional finance apps feel generic and utilitarian, lacking the premium feel luxury consumers expect. High-net-
worth individuals need privacy, sophisticated visuals, and tools to manage unique spending patterns like designer goods
, travel, and bespoke services.
I conducted user interviews with high-income shoppers, analyzed competitors, sketched wireframes, and designed high-fidelity
mockups emphasizing elegance and simplicity.
Researched luxury consumer habits and finance tools for affluent users
Explored UI styles with elegant typography, soft animations, and high-contrast dark themes
Developed flows for expense tracking, purchase categorization, and luxury wishlists
Prioritized privacy features like discreet notifications and masked transactions
Built high-fidelity prototypes reflecting a luxury brand aesthetic
The Process and Approach:
The Key Decisions:
The Outcome and Impact:
Reflection:
Learned how emotional design and aesthetic choices can significantly influence user engagement, especially in niche markets like
luxury retail. Designing LUXIFY helped me understand how design language shifts when targeting luxury consumers. I learned the
importance of subtlety, elegance, and privacy in crafting tools for high-end markets.
Focused on a sophisticated color palette, sleek typography, and category-specific budgets for luxury items like fashion, travel, and
collectibles.
Chose a minimal, black-and-gold color scheme to evoke luxury
Integrated photo-based expense tracking for cataloging luxury items visually
Designed detailed spending insights tailored to high-value categories (fashion, jewelry, travel).
Included private mode for discreet financial management
Crafted subtle animations to create a refined user experience
Test users felt the app combined financial control with a luxurious feel, making budgeting feel aspirational rather than restrictive.
Screens showcase the spending dashboard, luxury category tracking, and personalized financial insights.
LUXIFY reimagines personal finance as a premium experience, transforming mundane expense tracking into an elegant tool tailored
for affluent lifestyles. It demonstrates how thoughtful design can merge wealth management with aspirational aesthetics.
LUXIFY
Personal Finance App for Luxury Shoppers
Luxify is a personal finance app for luxury shoppers, helping users
track high-end spending and manage budgets without sacrificing
style. As Product Designer, I crafted a sleek, premium interface and
focused on features like category-based budgets and personalized
insights.
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