VogueFit
Women’s Wellness Smartwatch App
A modern, elegant web app inspired by smartwatch
interfaces, designed to empower women in tracking
their health and wellness with intuitive visuals and
emoji-powered data.
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Category:
Web App Design
Role:
Product Designer (UI/UX)
Duration:
1 week
The Goal:
Design a smartwatch app to help women easily track:
Menstrual cycles
Fitness and health metrics
Emotional well-being
—all in a calm, aesthetic, and discreet way.
The Problem and Challenge:
Existing apps for women’s health often:
Feel cluttered or medical-heavy
Use overwhelming visuals
Lack subtlety for users wanting privacy
Don’t integrate seamlessly with smartwatch form factors
Women wanted a simpler, beautiful interface they could use confidently in public without embarrassment.
Conducted competitor analysis (Flo, Clue, Apple Health)
Created user personas based on feedback from 5 women aged 20–35
Designed low-fidelity wireframes focusing on minimal steps
Developed high-fidelity screens with elegant visuals
Tested prototype with 3 users and gathered feedback
The Process and Approach:
The Key Decisions:
The Outcome and Impact:
Reflection:
Used color-coded phases to communicate cycle stages discreetly
Added emoji logs so users could quickly record moods or symptoms ❤️ 🔥 💧 🌙 🙂
Designed clean typography and soft colors to reduce cognitive load
Ensured all flows required minimal taps for easy smartwatch use
Added silent reminders (vibrations) for privacy
Test users reported:
Feeling calmer while using the app
Liking the balance of aesthetics and functionality
Finding it faster to track their cycles than in existing apps
Quote from user test:
“I’d actually feel comfortable using this in public because it’s so subtle.”
Although it’s a concept project, I’m confident it would help:
Improve user comfort
Increase tracking consistency
Reduce stigma around women’s health apps
“I learned how deeply personal health design is—and how small design choices (like colors and emojis)
can empower users and reduce stigma.” This project taught me how to balance beauty and clarity in
wellness apps, and how subtle animations and visuals can make data feel human and engaging.
